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They''ve Got Your Number...
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They''ve Got Your Number... : Data, Digits and Destiny - how the Numerati are changing our Lives

Book Details

Format Paperback / Softback
ISBN-10 0099507021
ISBN-13 9780099507024
Publisher Vintage Publishing
Imprint Vintage
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 5th, 2009
Print length 256 Pages
Weight 181 grams
Dimensions 19.80 x 13.10 x 1.30 cms
Ksh 2,900.00
Manufactured on Demand 0 in stock

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Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our behaviour - what we do, who we are, how we work, chat, play and shop - everything that makes us individuals.

In a world teeming with data, we ourselves become the maths gurus'' most prized specimens.

In They''ve Got Your Number..., Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our behaviour - what we do, who we are, how we work, chat, play and shop - everything that makes us individuals. In doing so, they will change every aspect of our lives.

They''ve Got Your Number... examines one of the great undertakings of the twenty-first century - the mathematical modelling of humanity. It''s a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.


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