Thinking through Television
by
Ron Lembo
Book Details
Format
Hardback or Cased Book
Book Series
Cambridge Cultural Social Studies
ISBN-10
0521584655
ISBN-13
9780521584654
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 19th, 2000
Print length
270 Pages
Weight
554 grams
Dimensions
22.90 x 15.20 x 1.90 cms
Product Classification:
Media studiesMedia studies
Ksh 9,600.00
Manufactured on Demand
0 in stock
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Quality
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Investigating American television viewing habits as a distinct cultural form this book is based on an empirical study of the day-to-day use of television by working people and develops a unique theoretical approach to explore the way in which people give meaning to their viewing practices.
This original and engaging book investigates American television viewing habits as a distinct cultural form. Based on an empirical study of the day-to-day use of television by working people, it develops a unique theoretical approach integrating cultural sociology, post modernism and the literature of media effects to explore the way in which people give meaning to their viewing practices. While recognising the power of television, it also emphasises the importance of the social and political factors which affect the lives of individual viewers, showing how the interaction between the two can result in a disengagement with corporately produced culture at the same time as an appropriation of the images themselves into people's lives.
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