This Little Kiddy Went to Market – The Corporate Capture of Childhood : The Corporate Capture of Childhood
Book Details
Format
Hardback or Cased Book
ISBN-10
0745329160
ISBN-13
9780745329161
Publisher
Pluto Press
Imprint
Pluto Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 20th, 2009
Print length
320 Pages
Weight
566 grams
Dimensions
23.90 x 15.60 x 2.40 cms
Ksh 15,300.00
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How consumerist values are forced upon children through education and medication
This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties. She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, she also shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.
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