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To Be Continued...
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To Be Continued... : Soap Operas Around the World

Book Details

Format Paperback / Softback
Book Series Comedia
ISBN-10 0415110076
ISBN-13 9780415110075
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 22nd, 1994
Print length 412 Pages
Weight 603 grams
Product Classification: TelevisionCultural studiesMedia studies
Ksh 8,550.00
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To Be Continued... presents the first scholarly examination of soap opera as global media phenomenon.
To Be Continued... explores the world''s most popular form of television drama; the soap opera. From Denver to Delhi, Moscow to Manchester, audiences eagerly await the next episode of As the World Turns, The Rich Also Weep or Eastenders. But the popularity of soap operas in Britain and the US pales in comparison to the role that they play in media cultures in other parts of the world.

To Be Continued... investigates both the cultural specificity of television soap operas and their reception in other cultures, covering soap production and soap watching in the U.S., Asia, Europe, Australia and Latin America. The contributors consider the nature of soap as a media text, the history of the serial narrative as a form, and the role of the soap opera in the development of feminist media criticism.

To Be Continued... presents the first scholarly examination of soap opera as global media phenomenon.

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