Today's Public Relations : An Introduction
Book Details
Format
Paperback / Softback
ISBN-10
1412926351
ISBN-13
9781412926355
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 21st, 2005
Print length
560 Pages
Weight
1,110 grams
Product Classification:
Communication studiesPublic relations
Ksh 38,150.00
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Working to redefine the teaching of public relations by discussing its connection to mass communication, and also linking it to its rhetorical heritage, this text examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society.
Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society.
Key Features:
Key Features:
- Chapter-opening vignettes illustrate key points to be covered in the chapter.
- Web Watcher boxes highlight the importance of the Internet in PR today and encourage students to use the Web′s resources.
- Ethical Quandary boxes lead readers to think through difficult situations in order to better prepare them for the challenges of public relations.
- Professional Reflections, written by practitioners, give a real-world perspective on the topics covered.
- End-of-chapter questions and summary questions, exercises, and recommended reading lists help readers to better comprehend the chapter material and delve more deeply into the topic at hand.
Intended Audience: Undergraduate and graduate courses in public relations in journalism and business departments
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