Today's Public Relations : An Introduction

Name: Today's Public Relations
Brand: SAGE Publications Inc
SKU: 9781412926355
Price: 38150 KES
Availability: OutOfStock
ISBN: 9781412926355

by Robert L. Heath , Timothy Coombs

Book Details

Format Paperback / softback

ISBN-10 1412926351

ISBN-13 9781412926355

Publisher SAGE Publications Inc

Imprint SAGE Publications Inc

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 21st, 2005

Print length 560 Pages

Weight 1,110 grams

Product Classification: For undergraduate education and equivalents Textbook, coursework Communication studies Public relations

KSh 38,150.00

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Working to redefine the teaching of public relations by discussing its connection to mass communication, and also linking it to its rhetorical heritage, this text examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society.

Today's Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society.

Key Features:

Chapter-opening vignettes illustrate key points to be covered in the chapter.
Web Watcher boxes highlight the importance of the Internet in PR today and encourage students to use the Web's resources.
Ethical Quandary boxes lead readers to think through difficult situations in order to better prepare them for the challenges of public relations.
Professional Reflections, written by practitioners, give a real-world perspective on the topics covered.
End-of-chapter questions and summary questions, exercises, and recommended reading lists help readers to better comprehend the chapter material and delve more deeply into the topic at hand.

Intended Audience: Undergraduate and graduate courses in public relations in journalism and business departments

Get Today's Public Relations by Robert L. Heath, Timothy Coombs at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has 560 pages.