Total Revenue Management (TRM) : Case Studies, Best Practices and Industry Insights
2020 ed.
by
Marc Helmold
Book Details
Format
Hardback or Cased Book
Book Series
Management for Professionals
ISBN-10
3030469840
ISBN-13
9783030469849
Edition
2020 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 4th, 2020
Print length
191 Pages
Ksh 12,600.00
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Quality
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This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
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