Touring the Screen : Tourism and New Zealand Film Geographies
by
Alfio Leotta
Book Details
Format
Paperback / Softback
ISBN-10
1841504750
ISBN-13
9781841504759
Publisher
Intellect
Imprint
Intellect Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 15th, 2012
Print length
231 Pages
Weight
474 grams
Dimensions
22.00 x 16.00 x 1.00 cms
Product Classification:
Films, cinemaTourism industry
Ksh 5,200.00
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Quality
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New Zealand is the most successful film tourist destination and it has subsequently inspired the marketing strategies of several other tourist destinations all around the world. This book examines the relation between cinematic representations of New Zealand and the tourist imagery of the country.
Following the success of prominent feature films shot on location, including Tolkien''s wildly popular The Lord of the Rings, New Zealand boasts an impressive film tourism industry. This book examines the relationship between New Zealand''s cinematic representation - as both a vast expanse of natural beauty and a magical world of fantasy on screen - and its tourism imagery, including the ways in which savvy local tourism boards have in recent decades used the country''s film representations to sell New Zealand as a premiere travel destination. Focusing on the films that have had a strong impact on marketing strategies by local tourist boards, Touring the Screen will be of interest to all those working and studying in the fields of cinema, postcolonial history and tourism studies.
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