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Tourism and the Branded City

By: Stephanie Hemelryk Donald (Author) , John G. Gammack (Author)

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Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9780754648291

Publisher: Taylor & Francis Ltd

Publication Date: Oct 28th, 2007

Dimension: 23.40 x 15.60 x 59.00 cms

Category: Tourism industry

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Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.

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