Tourism Branding : Communities in Action
Book Details
Format
Hardback or Cased Book
Book Series
Bridging Tourism Theory and Practice
ISBN-10
1849507201
ISBN-13
9781849507202
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 21st, 2009
Print length
312 Pages
Weight
576 grams
Dimensions
23.80 x 16.20 x 2.30 cms
Product Classification:
Sales & marketing
Ksh 15,850.00
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Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.
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