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Tourism Branding : Communities in Action

By: (Edited by) Ana Maria Munar , (Edited by) Liping Cai , (Edited by) William C. Gartner , (Series editor) Liping Cai

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Ksh 15,850.00

Format: Hardback or Cased Book

ISBN-10: 1849507201

ISBN-13: 9781849507202

Series: Bridging Tourism Theory and Practice

Publisher: Emerald Publishing Limited

Imprint: Emerald Group Publishing Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 21st, 2009

Print length: 312 Pages

Weight: 576 grams

Dimensions (height x width x thickness): 23.80 x 16.20 x 2.30 cms

Product Classification: Sales & marketing

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Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

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