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Tourism Branding

By: Liping Cai (Author) , William C. Gartner (Author) , Ana Maria Munar (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781849507202

Publisher: Emerald Publishing Limited

Publication Date: Dec 21st, 2009

Weight: 576 grams

Dimension: 23.80 x 16.20 x 2.30 cms

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Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

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