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Tourism Marketing in Western Europe

By: Nikolaos (European University Cyprus) Boukas (Author) , Greece) Stylidis University of Crete Dimitrios (Associate Professor in Tourism Marketing (Author) , Greece) Stylidis University of Crete Dimitrios (Associate Professor in Tourism Marketing (Author)

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Ksh 22,000.00

Format: Hardback or Cased Book

ISBN-13: 9781789248753

Publisher: CABI Publishing

Publication Date: Nov 19th, 2021

Weight: 794 grams

Dimension: 17.90 x 25.00 x 2.00 cms

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This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.

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