Tourism Service Experiences in Vietnam
Book Details
Format
Paperback / Softback
ISBN-10
1617280348
ISBN-13
9781617280344
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 4th, 2011
Print length
70 Pages
Weight
142 grams
Dimensions
23.00 x 15.50 x 0.50 cms
Product Classification:
Tourism industry
Ksh 11,150.00
Not available
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Quality
Fast
The application of market segmentation techniques is long established in the tourism and hospitality literature. Various methods have been proposed for dividing market segments into homogeneous or distinct groupings with regard to socio-demographic, travel characteristic, psychographic, geographic and behavioural characteristics. In the present study, nationality (cultural differences) in combination with visitor demographics and travel characteristics were used to investigate the similarities and differences of international tourists from China and the USA with regards to their perception towards the Vietnamese service provider''s attributes and performances. The results have shown that there are more differences than similarities between the two samples in terms of cultural values and perceptions.
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