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Tourism SMES, Service Quality and Destination Competitiveness

By: UK) Jones Wales UWIC/Cardiff Eleri (Cardiff School of Management (Author) , UK) Haven-Tang Cardiff Claire (University of Wales Institute (Author)

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Ksh 23,750.00

Format: Hardback or Cased Book

ISBN-13: 9780851990118

Publisher: CABI Publishing

Publication Date: Jun 9th, 2005

Category: Tourism industry

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This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. This edited collection of international papers fully explores the dynamics SMEs.

Get Tourism SMES, Service Quality and Destination Competitiveness by Eleri (Cardiff School of Management, UWIC/Cardiff, Wales, UK) Jones at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by CABI Publishing and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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