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Tourism Social Media

By: Ana Maria Munar (Author) , Szilvia Gyimothy (Author) , Liping Cai (Author)

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Ksh 25,900.00

Format: Hardback or Cased Book

ISBN-13: 9781781902134

Publisher: Emerald Publishing Limited

Publication Date: Jul 18th, 2013

Weight: 602 grams

Dimension: 16.10 x 23.60 x 2.30 cms

Category: Tourism industry

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This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.

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