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Toward a Better Understanding of Rule-Breaking Market Behavior
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Toward a Better Understanding of Rule-Breaking Market Behavior : Insights from Performance Breakthroughs in Sports

2019 ed.

Book Details

Format Paperback / Softback
ISBN-10 3030161099
ISBN-13 9783030161095
Edition 2019 ed.
Publisher Springer Nature Switzerland AG
Imprint Springer Nature Switzerland AG
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 14th, 2020
Print length 240 Pages
Ksh 16,200.00
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This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way.
This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation. 


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