Toward a Better Understanding of the Role of Value in Markets and Marketing
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
1780529120
ISBN-13
9781780529127
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 8th, 2012
Print length
275 Pages
Weight
538 grams
Dimensions
23.00 x 16.00 x 2.60 cms
Product Classification:
Sales & marketing management
Ksh 17,800.00
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This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.
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