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Tracking the Media
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Tracking the Media : Interpretations of Mass Media Discourses in India and Pakistan

Book Details

Format Hardback or Cased Book
ISBN-10 0415480620
ISBN-13 9780415480628
Publisher Taylor & Francis Ltd
Imprint Routledge India
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 9th, 2009
Print length 335 Pages
Weight 657 grams
Product Classification: Media studies
Ksh 26,100.00
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Covers media content analysis in the English language print media in South Asia, with reference to contemporary issues. This book highlights the ways in which English language publications contribute to and function within middle class matrices of modernity, consumption, conflict, and conservatism in India.

This book is about media content analysis in the English language print media in South Asia, with reference to certain contemporary issues. It is written from the perspective of the need to analyze media discourses and the ways in which their circulation creates a ‘common sense’ view of the world. The focus is on English language papers and news magazines; additionally, some Hindi, Urdu, and Sindhi newspapers are examined. The highlight is on the ways in which English language publications contribute to and function within middle class matrices of modernity, consumption, conflict, and conservatism in India.


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