Trade Fair Design Annual 2015/16
Book Details
Format
Paperback / Softback
Book Series
Trade Fair Design Annual
ISBN-10
3899862368
ISBN-13
9783899862362
Publisher
AVEdition
Imprint
AVEdition
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Dec 2nd, 2015
Print length
288 Pages
Weight
1,642 grams
Dimensions
31.60 x 23.70 x 2.10 cms
Product Classification:
Product design
Ksh 10,800.00
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If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload.
If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Exhibitors are therefore not only engaged in a product competition, but also in a perceptual competition. In light of this, authors of this year''s trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses. Text in English and German.
If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Exhibitors are therefore not only engaged in a product competition, but also in a perceptual competition. In light of this, authors of this year''s trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses.Text in English and German.
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