Trade Marks and Brands : An Interdisciplinary Critique
Book Details
Format
Paperback / Softback
ISBN-10
0521187923
ISBN-13
9780521187923
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2011
Print length
472 Pages
Weight
646 grams
Dimensions
14.90 x 22.90 x 2.50 cms
Product Classification:
Intellectual property lawTrademarks law
Ksh 9,750.00
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An examination of the nature and function of trade marks and brands, and the scope of their legal protection. Linguists, anthropologists, sociologists, business historians and philosophers provide their views on brands, and their legal counterparts explore the implications of their insights for trade mark law.
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