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Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization

By: Carolina Castaldi (Author) , Joern Block (Author) , Meindert J. Flikkema (Author)

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Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367706661

Publisher: Taylor & Francis Ltd

Publication Date: Sep 25th, 2023

Category: Economics, Finance, Business & Management

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This book takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level.

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