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Trademarks, Brands, and Competitiveness

By: UK) da Silva Lopes Teresa (University of York (Author) , Paul Duguid (Author)

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Ksh 40,800.00

Format: Hardback or Cased Book

ISBN-13: 9780415776936

Publisher: Taylor & Francis Ltd

Publication Date: Mar 5th, 2010

Weight: 504 grams

Dimension: 23.90 x 16.00 x 2.00 cms

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Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

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