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Traditional Media and the Internet : The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management

By: (Edited by) Sylvia M. Chan-Olmsted

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Ksh 23,400.00

Format: Hardback or Cased Book

ISBN-10: 1138441430

ISBN-13: 9781138441439

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 27th, 2017

Print length: 150 Pages

Weight: 440 grams

Product Classification: Media studies

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Photographing landscape with a film camera is different than with a digital camera. There are several books on the market that cover landscape photography but few of them are specifically for the digital photographer. This book is what you are looking for! Digital Landscape Photography covers:* equipment such as accessories and lenses* exposure from shutter speed and other common mistakes* shooting * light and its importance* composing your perfect photo* printing* and a special section on specific subjects such as waterfalls and sunrisesDigital Landscape Photography, written by experts that have been shooting outdoors for decades, is a fresh look at current ways to shoot landscapes by making the most of digital format.
This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet''s impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents'' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.

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