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Transcultural Marketing

By: Marye Tharp (Author)

Manufacture on Demand

Ksh 13,700.00

Format: Paperback or Softback

ISBN-13: 9780765643001

Publisher: Taylor & Francis Ltd

Publication Date: May 30th, 2014

Dimension: 22.90 x 15.20 x 54.40 cms

Category: Sales & marketing management

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This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.

Get Transcultural Marketing by Marye Tharp at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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