Transcultural Marketing
by
Marye Tharp
Book Details
Format
Paperback / Softback
ISBN-10
0765643006
ISBN-13
9780765643001
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 30th, 2014
Print length
402 Pages
Weight
544 grams
Product Classification:
Sales & marketing managementSales & marketing
Ksh 11,900.00
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0 in stock
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Quality
Fast
This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
Get Transcultural Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
