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Transformations of Retailing in Europe after 1945

By: Lydia Langer (Author) , Ralph Jessen (Author)

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Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9781409424444

Publisher: Taylor & Francis Ltd

Publication Date: Sep 5th, 2012

Dimension: 23.40 x 15.60 x 58.90 cms

Category: Social & cultural history

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After World War II, structures, practices and the culture of retailing in West European countries went through a period of rapid change. This title presents a series of case-studies looking at transformations of retailing in several European countries, offers insights into the structural preconditions of emerging mass consumer societies and more.

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