Transforming Organizations for the Subscription Economy : Starting from Scratch
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When engaging in transformation the following strategic question develops: if you were designing your organization today, how would you design it? How would you go about it starting from scratch? Starting from scratch is the ability to create the future from the ingredients of the present alone. We create fresh new roots, unencumbered by the pre-existing structures of current social constructs, organizations and habits. The portfolio of companies owned by Google Ventures is an insightful real life model of an organization comfortable with the concept of creating the future from the NOW. Uber, Nest, Medium, Editas are just a few examples of a new way of thinking, bold and risk embracing.
The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek.
Transforming Organizations for the Subscription Economy: Starting from Scratch
aims to prepare executives for a world in which everything is social, augmented and autonomous; objects and spaces will have multiple purposes, capabilities and meanings. This is a new territory full of opportunity which is generally discussed only at the level of technology involved instead of the intellectual level, where the real understanding of the need for transformation resides. The book reveals ideas about what is possible if we transform the present. The narrative is organized around what is actual and what is potential; what is the probable future that we can arrive at through change, and what is the possible future that we can build through transformation. When engaging in transformation, the following strategic question develops: if you were designing your organization today, how would you design it?In other words, how would you go about it starting from scratch?
This book provides the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users.
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