Transforming Relationship Marketing : Strategies and Business Models in the Digital Age
Book Details
Format
Paperback / Softback
ISBN-10
0367548186
ISBN-13
9780367548186
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 29th, 2022
Print length
162 Pages
Weight
268 grams
Dimensions
15.40 x 23.30 x 1.50 cms
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and ManagementEconomicsEnvironmental economicsEnvironmental economicsE-commerce: business aspectsSales & marketing managementSales and marketing managementSales & marketingSales and marketingMarket research
Ksh 11,350.00
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Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
Get Transforming Relationship Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
