Transforming the B2B Buyer Journey : Maximize brand value, improve conversion rates and build loyalty
by
Antonia Wade
Book Details
Format
Paperback / Softback
ISBN-10
1398606804
ISBN-13
9781398606807
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2023
Print length
232 Pages
Weight
372 grams
Dimensions
15.60 x 23.50 x 1.90 cms
Product Classification:
Business strategySales & marketing managementSales & marketing
Ksh 6,000.00
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Increase B2B marketing leads, conversion rates and customer retention by designing a complete buyer journey that aligns with client needs.
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