Transitioning Media in a Post COVID World : Digital Transformation, Immersive Technologies, and Consumer Behavior
2022 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3030953297
ISBN-13
9783030953294
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 23rd, 2022
Print length
132 Pages
Product Classification:
Media studiesBusiness innovationMedia, information & communication industries
Ksh 27,000.00
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This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
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