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Transitioning Media in a Post COVID World
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Transitioning Media in a Post COVID World : Digital Transformation, Immersive Technologies, and Consumer Behavior

2022 ed.

Book Details

Format Paperback / Softback
ISBN-10 3030953327
ISBN-13 9783030953324
Edition 2022 ed.
Publisher Springer Nature Switzerland AG
Imprint Springer Nature Switzerland AG
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 23rd, 2023
Print length 132 Pages
Ksh 27,000.00
Werezi Extended Catalogue 0 in stock

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This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.

This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.


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