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Translating the Visual
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Translating the Visual : A Multimodal Perspective

Book Details

Format Paperback / Softback
ISBN-10 0367730154
ISBN-13 9780367730154
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 18th, 2020
Print length 232 Pages
Weight 430 grams
Ksh 8,650.00
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This book offers insights into the translation and adaptation of illustrated texts, combined with analyses of translations and adaptations to address these works as multimodal entities, in which even the replacement of one component affects the whole.

This book offers insights into the translation and adaptation of illustrated texts in an era in which visual texts are perceived as a dominant perceptual frame for interpreting social and cultural phenomena. Using source texts including illustrated books, comics, graphic novels and animated films, the authors analyze their translations and adaptations to address the works as multimodal entities, in which even the replacement of one component affects the entire whole. Interviews with the artists - writers, illustrators and animators - will shed more light on the observations. This volume’s unique focus on the visual mode and the impact of its replacement on the multimodal whole is a topic that has not attracted as much attention as the translation of the verbal component, and will appeal to students and researchers of translation and adaptation, popular culture, media and communication, and children’s literature alike.


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