Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice
1st ed. 2023
Book Details
Format
Hardback or Cased Book
ISBN-10
9819940001
ISBN-13
9789819940004
Edition
1st ed. 2023
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 5th, 2023
Print length
281 Pages
Product Classification:
Business communication & presentationSales & marketingAdvertisingPublic relations
Ksh 5,950.00
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This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
Get Transmedia Brand Storytelling by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has pages.
