Transmedia Television : Audiences, New Media, and Daily Life
Book Details
Format
Paperback / Softback
Book Series
Comedia
ISBN-10
041571236X
ISBN-13
9780415712361
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 8th, 2013
Print length
220 Pages
Weight
308 grams
Dimensions
22.80 x 15.50 x 1.30 cms
Product Classification:
Media studies: TV and societyTV & society
Ksh 9,900.00
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Quality
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Transmedia Television uses empirical audience research to explore attitudes towards the dramatic changes that television has undergone since the turn of the twenty-first century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what ‘television’ means in a multiplatform media landscape.
Transmedia Television uses empirical audience research to explore attitudes towards the dramatic changes that television has undergone since the turn of the twenty-first century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what ''television'' means in a multiplatform media landscape.
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