Transnational Marketing in the Information Age
Book Details
Format
Hardback or Cased Book
Book Series
Transnational Business and Corporate Culture
ISBN-10
0815333110
ISBN-13
9780815333111
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 1st, 1998
Print length
164 Pages
Weight
453 grams
Product Classification:
Sales & marketing
Ksh 33,300.00
Re-Printing
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Identifies the changes to traditional core marketing that are needed to address the new transnational environment and advances in information communication technologies.
First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
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