Transnational Marketing in the Information Age
Book Details
Format
Paperback / Softback
Book Series
Transnational Business and Corporate Culture
ISBN-10
1138986062
ISBN-13
9781138986060
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 2nd, 2016
Print length
164 Pages
Weight
453 grams
Product Classification:
Business & management
Ksh 9,550.00
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First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
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