Travel and Tourism Public Relations
Book Details
Format
Paperback / Softback
ISBN-10
0750679115
ISBN-13
9780750679114
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 13th, 2005
Print length
208 Pages
Weight
292 grams
Dimensions
22.90 x 15.40 x 1.30 cms
Product Classification:
Public relationsTourism industry
Ksh 9,000.00
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Includes a chapter that explains the growth of industry PR, and travel & tourism news coverage which focuses on the considerable economic benefits of the industry. This title introduces the key domestic/international media and audiences that PR pros in travel and tourism need to target.
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR''s new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities.
Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry''s major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own
special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR
The chapters will be followed by appendices that will include:
The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry''s major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own
special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR
The chapters will be followed by appendices that will include:
The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
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