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Travel and Tourism Public Relations

By: Dennis Deuschl (Author)

Manufacture on Demand

Ksh 10,550.00

Format: Paperback or Softback

ISBN-13: 9780750679114

Publisher: Taylor & Francis Ltd

Publication Date: Oct 13th, 2005

Weight: 292 grams

Dimension: 22.90 x 15.40 x 1.30 cms

Category: Public relations

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Includes a chapter that explains the growth of industry PR, and travel & tourism news coverage which focuses on the considerable economic benefits of the industry. This title introduces the key domestic/international media and audiences that PR pros in travel and tourism need to target.

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