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Travel Marketing and Popular Photography in Britain, 1888–1939 : Reading the Travel Image

By: (Author) Sara Dominici

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Ksh 26,100.00

Format: Hardback or Cased Book

ISBN-10: 1138503118

ISBN-13: 9781138503113

Series: Routledge History of Photography

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 6th, 2017

Print length: 236 Pages

Weight: 706 grams

Dimensions (height x width x thickness): 18.40 x 26.00 x 1.80 cms

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This book explores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939.

This book explores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939. The book examines the implications of people’s increasing familiarity with the language and possibilities of photography on the representation of travel as educational concerns gave way to commercial imperatives. Sara Dominici takes as a touchstone the first fifty years of activity of the Polytechnic Touring Association (PTA), a London-based philanthropic-turned-commercial travel firm. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions bestowed on photography: this was the struggle for the interpretation of the travel image.


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