Trend-Driven Innovation : Beat Accelerating Customer Expectations
Book Details
Format
Paperback / Softback
ISBN-10
1119076315
ISBN-13
9781119076315
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 6th, 2015
Print length
368 Pages
Weight
704 grams
Dimensions
20.30 x 20.30 x 1.90 cms
Product Classification:
Business innovation
Ksh 4,700.00
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Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
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