Trendology : Building an Advantage through Data-Driven Real-Time Marketing
by
C. Kerns
Book Details
Format
Hardback
ISBN-10
1137479558
ISBN-13
9781137479556
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 11th, 2014
Print length
234 Pages
Weight
418 grams
Dimensions
16.00 x 23.70 x 2.20 cms
Product Classification:
Business strategySales & marketingSales and marketing
KSh 4,150.00
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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Get Trendology by C. Kerns at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 234 pages.
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