Trendology : Building an Advantage through Data-Driven Real-Time Marketing
by
C. Kerns
Book Details
Format
Hardback or Cased Book
ISBN-10
1137479558
ISBN-13
9781137479556
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 11th, 2014
Print length
234 Pages
Weight
418 grams
Dimensions
16.00 x 23.70 x 2.20 cms
Product Classification:
Business strategySales & marketingSales and marketing
Ksh 4,150.00
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Quality
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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
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