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Trends and Issues in Global Tourism 2012
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Trends and Issues in Global Tourism 2012

Book Details

Format Hardback or Cased Book
ISBN-10 364227403X
ISBN-13 9783642274039
Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 29th, 2012
Print length 278 Pages
Weight 592 grams
Dimensions 24.10 x 16.20 x 2.10 cms
Ksh 8,100.00
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This book offers insights into important trends and future scenarios in the global tourism and travel industry. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry.
This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.

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