Trends and Issues in Global Tourism 2012
Book Details
Format
Hardback or Cased Book
Book Series
Trends and Issues in Global Tourism
ISBN-10
364227403X
ISBN-13
9783642274039
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 29th, 2012
Print length
278 Pages
Weight
592 grams
Dimensions
24.10 x 16.20 x 2.10 cms
Ksh 8,100.00
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This book offers insights into important trends and future scenarios in the global tourism and travel industry. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry.
This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.
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