Tribal Marketing, Tribal Branding : An expert guide to the brand co-creation process
Book Details
Format
Hardback or Cased Book
ISBN-10
0230368824
ISBN-13
9780230368828
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 29th, 2013
Print length
184 Pages
Weight
460 grams
Dimensions
24.40 x 16.40 x 1.80 cms
Product Classification:
Sales & marketing managementSales and marketing management
Ksh 7,200.00
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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
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