Tribal Marketing, Tribal Branding : An expert guide to the brand co-creation process
1st ed. 2013
Book Details
Format
Paperback / Softback
ISBN-10
1349350095
ISBN-13
9781349350094
Edition
1st ed. 2013
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2013
Print length
184 Pages
Weight
318 grams
Dimensions
15.40 x 23.50 x 1.30 cms
Ksh 4,700.00
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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
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