Trump and Us : What He Says and Why People Listen
Book Details
Format
Paperback / Softback
Book Series
Communication, Society and Politics
ISBN-10
1108796419
ISBN-13
9781108796415
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 14th, 2020
Print length
280 Pages
Weight
458 grams
Dimensions
22.80 x 30.60 x 1.90 cms
Product Classification:
Media studiesSociologyComparative politicsMedia, information & communication industries
Ksh 4,500.00
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Trump and Us offers a fresh perspective on how Donald Trump became president and maintains his popularity, taking seriously the breadth and depth of his support. Through a rhetorical analysis of the 2016 campaign and early presidency, the book identifies four emotions central to Trump's hold on his supporters.
Why did 62 million Americans vote for Donald Trump? Trump and Us offers a fresh perspective on this question, taking seriously the depth and breadth of Trump''s support. An expert in political language, Roderick P. Hart turns to Trump''s words, voters'' remarks, and media commentary for insight. The book offers the first systematic rhetorical analysis of Trump''s 2016 campaign and early presidency, using text analysis and archives of earlier presidential campaigns to uncover deep emotional undercurrents in the country and provide historical comparison. Trump and Us pays close attention to the emotional dimensions of politics, above and beyond cognition and ideology. Hart argues it was not partisanship, policy, or economic factors that landed Trump in the Oval Office but rather how Trump made people feel.
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