Trust and ESG Strategies

This book explores how trust shapes the design, implementation, and impact of ESG initiatives across sectors and regions.

Trust and ESG Strategies explores how trust shapes the design, implementation, and impact of Environmental, Social, and Governance (ESG) initiatives across sectors and regions. As ESG moves from a niche concern to a central lens for evaluating organizations, questions about credibility, greenwashing, and stakeholder confidence have become impossible to ignore. This volume brings together international scholars and practitioners to examine trust not as a soft add-on but as a strategic and ethical core of ESG. Through conceptual chapters, empirical studies, and sectoral case analyses, the book shows how trust influences financial markets, regulatory frameworks, digital technologies, workplaces, consumer relationships, higher education, aviation, and urban development. Contributors highlight both the opportunities and the tensions that arise when organizations seek to align ESG promises with measurable results and lived experience. Accessible to readers without a specialist background, the book offers a rich, evidence-based perspective for academics, practitioners, policymakers, and students who want to move beyond checklists and ratings and understand what makes ESG strategies genuinely believable and sustainable.