Trust and Power : Consumers, the Modern Corporation, and the Making of the United States Automobile Market
Book Details
Format
Paperback / Softback
ISBN-10
0521120381
ISBN-13
9780521120388
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 28th, 2009
Print length
316 Pages
Weight
516 grams
Dimensions
15.20 x 22.90 x 2.30 cms
Product Classification:
Road vehicle manufacturing industry
Ksh 5,900.00
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Trust and Power examines the three major phases of the automobile market and argues that its corporations have faced conflicts with the very customers whose loyalty they sought. Such conflicts were present from the early 1900s through to the post-World War II market.
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