Trust, Discourse, and Corporate Corruption : The Case of Enron

In this Element, the framework outlines the strategies used to manage trust, by examining how language shapes relationships and enables wrongdoing in different environments. It uncovers the mechanisms through which Enron managed trust while manipulating California's energy markets. This title is also available as Open Access on Cambridge Core.

In this Element, the authors propose a new framework for studying how trust is built and manipulated in discourse and apply it to one of the most notorious cases of corporate misconduct in history: the Enron fraud. The framework outlines the discursive strategies speakers commonly use to manage trust, providing a tool for examining how language shapes relationships and enables wrongdoing in both physical and digital environments. The analysis, which focuses on a previously unexplored corpus of telephone conversations involving Enron traders, uncovers the discursive mechanisms through which Enron managed trust both internally and externally while manipulating California's energy markets. The findings not only provide novel insights into the Enron case but also advance our understanding of the linguistic and pragmatic foundations of trust and the relationship between discourse, trust, and corporate corruption. This title is also available as Open Access on Cambridge Core.