Trust Me, I'm Listed, 2021 edition : Why the annual report matters, and how to do it well

Too long? Too boring? Read by nobody? A thankless task? A bad report, maybe. Done well, however, the annual report is the vital calling card of any listed company. But how to do it well? How should it be put together and what should it say? What are the tips, tricks and secrets of producing what is often the first port of call for investors, and increasingly, other stakeholders?​

In this comprehensive new book, reporting and communications expert Claire Bodanis has brought together a team of specialists to produce a detailed how-to guide for this most difficult of corporate documents. Taking the principle of ''if you understand why you''re doing something you''ll do it better'', Trust me, I''m listed reveals the hows, whys and wherefores of corporate reporting, from the art of how to tell a great (and true) story while keeping the regulators (and box tickers) happy, to how to work well with your agency, to how to manage senior stakeholders to meet the deadlines. It also includes a special addendum with tips on how to get the annual report done while working remotely.

This book is a must-read for any company secretary, and any corporate reporter.

What is new in the 2021 edition?

The practical guidance remains pretty much unchanged; the main updates are to chapter 2, to cover the latest developments in environmental, social and governance (ESG) reporting, and the future of digital.