Trustonomics : How to Boost Profits and Growth Through Trust, Transparency and Authenticity

A fascinating insight into data privacy and transparency, as well as a practical guide for business leaders seeking to prioritise trust for the benefit of their customers and organizations.

The 2021 Edelman Trust Barometer reveals "an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world". Business leaders are starting to realize the increasing significance of trust and transparency, not only for consumers and clients looking to invest their money, but also for employees who want to work for an organization with strong ethical standards.

In Trustonomics, field experts Richard Foster-Fletcher and Odilia Coi explore the current landscape of digital trust and data privacy, before providing a ground-breaking blueprint through which any business leader or entrepreneur worldwide can establish a strategy and workplace culture that prioritises trust. It can be summarised by five key stages:

1. Building Publicly
2. Communicating Costs and Benefits
3. Proving to Customers and Colleagues that you Care
4. Making Products that are Interoperable, Open and Fair
5. Practicing Transparent Data Collection

Trustonomics guides the reader through these stages, establishes the importance of trust and data privacy and clarifies the topic''s components and complexities in an accessible and digestible way.