Truth, Lies, and Advertising : The Art of Account Planning
by
Jon Steel
Book Details
Format
Hardback or Cased Book
Book Series
Adweek Magazine Series
ISBN-10
0471189626
ISBN-13
9780471189626
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 16th, 1998
Print length
320 Pages
Weight
582 grams
Dimensions
23.70 x 16.30 x 2.80 cms
Product Classification:
Sales & marketing managementAdvertising
Ksh 7,000.00
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Quality
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Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
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