Un buon affare : Italian for Business
Book Details
Format
Paperback / Softback
ISBN-10
1585104213
ISBN-13
9781585104215
Publisher
Focus Publishing/R Pullins & Co
Imprint
Focus Publishing/R Pullins & Co
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 15th, 2016
Print length
448 Pages
Product Classification:
Language teaching & learning (other than ELT)
Ksh 14,750.00
Werezi Extended Catalogue
0 in stock
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Quality
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Designed to prepare students to actively engage in the dynamic world of Italian business, Un buon affare is a versatile textbook aimed at the upper-intermediate level that fosters cultural competency, hones practical communication skills, and cultivates linguistic expertise necessary for making connections in one of the European Union''s most important economies. It will also be of great use to professionals conducting business in Italy or with Italian companies.
Designed to prepare students to actively engage in the dynamic world of Italian business, Un buon affare is a versatile textbook aimed at the upper-intermediate level that fosters cultural competency, hones practical communication skills, and cultivates linguistic expertise necessary for making connections in one of the European Union''s most important economies. It will also be of great use to professionals conducting business in Italy or with Italian companies.
Features:
Chapter topics include:
Features:
- A preliminary warm-up chapter that reviews basic vocabulary and economic terminology
- Engaging readings on a variety of business-related topics followed by activities for pairs and groups of students
- Activities that address practical matters, such as making travel arrangements, business communication, writing a business plan or a resume, or preparing for a job interview
- A writing section at the end of each chapter that provides practice and improves writing skills
- A film section in each chapter that discusses a film related to the world of Italian business
- Vocabulary and phraseology sections that enable quick access to useful terminology
- A companion website that provides new and updated materials related to the themes of the text, relevant links, and other useful information
Chapter topics include:
- The vocabulary of the Italian economy, including the economic sector, the consumer, the entrepreneur, legal structures of Italian companies, labor, the role of the state in the economy, and the public debt
- The history, geography, and political and administrative systems of Italy; the European Union; and the euro
- Products, design, "Made in Italy" brand, industrial districts, small and large companies, international trade, globalization, banks, and access to credit
- Creating a business plan, launching a new product, and the Italian advertising industry
- A web-based research project focused on the Italian company, Luxottica, in which students conduct online research on the companys history, objectives, product line, and marketing
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