Uncertainty-driven Innovation : Managing the New Product Development Processes in an Unpredictable Environment
2022 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
303099533X
ISBN-13
9783030995331
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 7th, 2022
Print length
110 Pages
Product Classification:
Business strategyBusiness innovationEntrepreneurship
Ksh 7,200.00
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This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty.
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