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Uncover the Hidden Power of Television Programming

By: Kevin J. Clancy (Author) , David Lloyd (Author)

Manufacture on Demand

Ksh 13,750.00

Format: Paperback or Softback

ISBN-13: 9780761915829

Publisher: SAGE Publications Inc

Publication Date: Sep 30th, 1999

Dimension: 22.80 x 15.20 x 37.00 cms

Category: Advertising

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Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

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